• F5 Networks

    F5 Networks


Bots can skew your analytics… Is your data lying to you?

JOHANNESBURG April 26, 2019 – Data and analytics are increasingly important tools that help businesses decide where to invest and develop, with one example of this being UPS, which has used data/analytics to save up to $400 million every year through optimising delivery routes.

“While we rely on big data to provide actionable business intelligence on everything from delivery logistics to crop yields to innovative marketing techniques, the information we gather is only as valuable as the context it is measured against,” says Simon McCullough, major channel account manager at F5 in South Africa.

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